This is the initial design _Yellow background- was for a rappelling themed blood drive. My perspective was stop the building, looking down at the people below to invoke that that was what was happening. Apparently, the pedestrians confused the client and they wanted something different. I ended up going through at least ten more changes in order to end up with what you see below the first picture, with the green and then the orange background. Even though there were PSD images, I was able to make everything vector and print film through illustrator. 

Much easier :)